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5 Pitfalls To Avoid In Your PPC Landing Page
Pay-Per-Click (PPC) campaigns have quickly become a preferred advertising strategy for companies across the world. Since you are paying for directed traffic, you need to carefully consider the content...
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Presidential E-stores: Lessons In Landing Pages
In his campaign to become President of the Unites States in 2008, Barack Obama raised half a billion dollars in online contributions. Unsurprisingly, the power of the internet has led all the...
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Four Strategies for Retargeting PPC Campaigns
I was once pining after a certain pair of shoes on Zappos, but I opted not to purchase them that day. Imagine my surprise when, as I was browsing another site a few days later, I saw an ad for that...
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The What, Why And How Of Content Marketing
According to Google AdWords and a simple web search “content marketing” is a highly competitive keyword targeted by businesses that offer content marketing services. Those businesses hope that by...
View Article5 Pitfalls To Avoid In Your PPC Landing Page
If you're paying for traffic, don't make the mistake of sending targeted searchers to untargeted pages.The post 5 Pitfalls To Avoid In Your PPC Landing Page appeared first on Building Keystones.
View ArticleDrip Marketing – 3 Essentials To Increase Sales And Leads: Part 1
A special three-part series covering best practices in the three areas necessary for an effective online drip marketing campaign: paid search, user registration and email marketing. Part 1: Paid Search...
View ArticleHow To Guide Traffic With Domain Name Portfolios
In recent posts, we’ve focused on how e-commerce managers can use inbound marketing techniques to guide traffic to their shopping carts. This post will focus on enticing visitors to your site by...
View Article4 Strategies For Retargeting PPC Campaigns
Retargeting can be a strategic component of every online marketing plan whether you’re looking to drive prospects back to the shopping cart, increase trial downloads or subscription renewals, or even...
View ArticleE-commerce Eye Candy – How To Use PPC Landing Pages [Infographic]
Just as there is not single type of visitor, there is no single best practice for landing pages. They should be intelligently designed, a result of experiments and experience. However, knowing the...
View ArticleE-commerce Eye Candy – A Guide to Webpage Anatomy [Infographic]
Even more important than having people find your site is having people use your site. The post E-commerce Eye Candy – A Guide to Webpage Anatomy [Infographic] appeared first on Building Keystones.
View ArticleAffiliate Marketing 101: SEO Foundations
This post continues our Affiliate Marketing 101 series. Read the first part to learn the first four basic steps of creating a viable affiliate marketing site. Congratulations! You have decided to...
View ArticleAffiliate Marketing 101: Driving Traffic To Your Site
This is part three of our four part Affiliate Marketing 101 series. The first part, Affiliate Marketing 101: 4 Steps for Beginners, explained the different types of sites that affiliate marketers...
View ArticlePaid Search Advertising: An Introduction
In the past two decades the way we search for and find the things we want to buy has changed dramatically. The amount of time it takes to find the perfect product has shrunk and the amount of products...
View ArticlePaid Search Advertising: Understanding Keywords
Our last post examined a crucial aspect of online advertising: search engine marketing (SEM). We looked at the difference between organic (SEO) and paid search (PPC), and explained how the latter is a...
View ArticleBeware Badware: Google’s Policy on Unwanted Software
I think it’s safe to say that you shouldn’t sell malware to your customers. But what exactly is malware comprised of? Is it only a virus that accesses private information, or can malware be defined as...
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Ecommerce Eye Candy – State of SEO Agencies 2014 [Infographic]
Although search engine optimization (SEO) is something we’re all concerned about, influencing our brand’s positions in search engine results pages (SERPs) is still a big mystery for most of us. We...
View ArticleBest Practices for Paid Search (or How I Learned to Stop Worrying and Love...
At its most basic level, paid search involves buying placement for your ad on the search engine results page (SERP) when someone types in specific keywords as part of their search. The SERP then ranks...
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Ecommerce Eye Candy – Guide to Online Advertising [Infographic]
The Mad Men finale aired last night, and it concluded (SPOILER ALERT!!!) with the classic “Hilltop” Coca-Cola commercial. Talk to your nearest Millennial, and it will be easy to understand that...
View ArticleIt’s 3 a.m. Do You Know Where Your Quality Score Is?
“When you start with what’s at stake for the buyer, you earn the right to their attention.” – Jake Sorofman Highest Bid Wins In a previous post, I mentioned that there are several factors involved in...
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Ecommerce Eye Candy – How to Do SEO in 2015 [Infographic]
Organic search is surely one of the main ways for customers to discover your business. So, what are you doing to optimize your results on search engines? This infographic from Kuno Creative presents a...
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